Rural Health West (RHW) has recently launched purpose.ground – a new social enterprise that provides professional conference and event management services to organisations across Australia. Every dollar of profit generated by purpose.ground will be reinvested into RHW’s work supporting health professionals caring for rural communities.
Every conference, workshop and event delivered by purpose.ground will help strengthen healthcare in rural and remote WA. The new business builds on the decades of experience held by the RHW team in delivering conferences, awards programs, education events, and stakeholder forums. It offers organisations access to an experienced team of event professionals, while creating lasting benefits for rural communities.
RHW’s CEO Professor Catherine Elliott said purpose.ground was about transforming an existing strength into something that could create even greater impact.
“We’ve successfully delivered some of WA’s leading health conferences, awards programs and professional events over many years. Along the way, we’ve built an incredibly experienced event management team with expertise that extends well beyond our own organisation.
“The name purpose.ground reflects both the business and its philosophy. ‘Purpose’ recognises that every event is delivered with a deeper purpose – reinvesting in healthier rural communities – while ‘ground’ reflects the team’s practical, experienced and down-to-earth approach, grounded in decades of delivering successful events and strong partnerships across WA.”
The end-to-end event management services offered by purpose.ground include project management, sponsorship and exhibitions, awards and nominations, speaker and abstract management, registration services, and on-site event delivery.
Leading purpose.ground is experienced event professional Leesa Thomas, whose career spans 30 years in organising and delivering niche and major events across Australia.
